How to Rank YouTube Videos in this Year (YouTube SEO)
In this guide, i am going to show you how to rank YouTube videos.
So if you want to get more views, subscribers and traffic from YouTube, then you’ll love this new YouTube SEO post.
YouTube Keyword Research
First, you need togenerate a list of keywords ideas.
If you are in make money online niche
Your keyword list may include
Side hustles
Work from home
Passive income
Online surveys
And lot more
Find keywords that your target audience are using in search engines.
My favourite tool is Youtube Search
Just start typing your main keyword in the search box.
You will start seeing key phrases that people are typing when finding something on Youtube.
Target these keywords to when creating your Youtube videos
You can also find good keywords by going over to other Youtube channels in your niche and finding their popular videos.
Copy the keywords that these videos are optimized around.
Check out the keywords that video uses in its title, description and video tags and create an even better video optimized around the same keywords.
(Want to see a video’s tags, I recommend the VidIQ Chrome extension. It shows you a video’s tags right on the page)
Find the best keyword from your list
Next you need to find the best keywords to target on your channel.
You want keywords that have
High monthly search volume
Ideally more than 100
Keywords with low competition
Ideas with keyword difficulty of less than 35
High cpc(cost per click)
Your keyword need to convert
Long tail keywords usually have these qualities.
Few people are optimizing around them than head keywords.
You get higher rankings and more views on your videos.
Publish High Retention videos
YouTube has gone on the record saying: “Audience Retention” is a HUGE ranking factor.
You want to keep people watching your videos.
The key is
Don’t be boring
And some humor and jokes in your videos to keep people glued to your videos.
Check out Aaron Marino channel at Alpha M
This guys knows what he is doing.
Don’t make videos longer than they need to be
You have heard, long videos rank higher than their shorter counterparts.
Thats because they keep people on the platform giving Youtube much time to bombard them with ads.
But they is this other side
Peoples attention spans have plummeted.
They just skim and they are probably not going to watch the whole thing.
So keep your videos on par with your industry.
Yes some niches require longer videos than others ie Web development tutorials and programming lessons.
Here the optimum video length for Youtube videos
5 to 20 minutes for marketing, fashion and cooking
Find out what other Youtubers in your niche are doing(copy from what works)
Improve your Click through Rate
Youtube pays very close attention to click through rate for your videos.
Lets say your video is ranked number 5 on Youtube search results but gets more clicks than the videos on number 1,2,3,4
What happens?
Youtube thinks
“We need to rank this video higher up in the search results!”.
How do you improve your Ctr
By creating attractive thumbnails
A lot of viewers decide on what they want to watch based on thumbnails.
Make sure it stands out among dozens of thumbnails around.
Use big and bold letters on vivid background.
How to Optimize your videos
SAY Your Target Keyword
YouTube can now automatically transcribes your videos.
Just mention your target keyword a few times to help Youtube better understand what your video is all about.
Video tittle
Include your target keyword in your title but do not add irrelavant keywords.
Include a number if you can.
Video Description
Write a mini post that describes what your video is all about.
This helps Youtube better understand the context of your videos.
The better they understand your video, the higher they rank your video and possibly show them as suggested videos on other peoples channels.
You can also put
Social media links
Website links
Recommended resources links.
Other helpful infor like related videos links.
Here’s Brian Dean’s basic guidelines for the description:
- Include your keyword in the first 25 words
- Make the description at least 250 words
- Include your keyword 2-4 times
Promote your videos
Now its time to promote your video(topic for next article)
Gordon Mware Business 