A complete guide to Technical SEO this year.
Here’s what i’ll cover
What is a Technical SEO
What is included in a Technical SEO
Why Technical SEO so important?
How can i improve my technical SEO?
Want higher rankings and more traffic to your website?
You’ll love this guide
What is a Technical SEO
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines and enable them to crawl and index it properly.
Why is Technical SEO so important
With technical seo, you can help search engines access, crawl and index your site without any problems.What is Included in Technical SEO
Site Speed
Your website pages needs to load fast. An industry study found out that 53% of mobile website visitors will leave a site if it does not open in less than 3 seconds. If your website is slow, you can lose valuable traffic and and this bounces send negative signals to search engines and they will drop your rankings like a stone.
Web Crawling
Google and other search engines use robots to crawl your website. These bots follow links on your web pages to discover content on your site.You can use bots toBlock certain pages from being crawledTo make some pages no follow links.
Broken and 404 Errors
Broken links are just as annoying as a slow website. It’s frustrating when you are looking for something and you click on a link and it leads to a non existing page.You need to find these dead links and remove or replace them.You can use Yoast Premium to redirect the url of a page when you delete or move it.
Prevent Duplicate Content
Check if your site have duplicate content on your website. If you have similar posts on yout site, you may confuse Google and other search engines on which content to rank higher.In the end, all your duplicate content will rank lower even if its really good.With the canonical link element, you can show what the original page you want to be ranked. Yoast plugin makes it easier to create canonical url.
Make your Site Secure
It’s now a requirement to secure your site and guarantee privacy for your website visitors.Implement HTTPS so that no one can intercept the data sent between a website and a website.Https is now a major ranking factor and if you want to rank higher, make your website secure.To implement the HTTPS you need to implement the Ssl certificate.
XML Sitemap
An xml sitemap is a page with a list of links to your website. With sitemap you will ensure your site is crawled and indexed.If your site internal linking structure is really good(connects all your posts and pages), they is no need for a sitemap.I recommend you include a sitemap on your site. Its free to generate with Yoast and All in One plugin.
Use Hreflang for International Sites
If you target more than one country, you can use Hreflang to show people the right website for their area in the search results.You can define for which country or language is your page mean’t for.This prevents duplicate content problem.
Technical SEO Tools
Yoast SEO plugin
A popular WordPress SEO plugin that alĺows you to
Create a Sitemap for your site
Optimize your meta title and description
Set up canonical urls
Google Search Console
Another powerful technical seo tool. Google Search Console is a free tool that notifies you of any issues that crops up.
Google Page Speed Insights
Google Page Speed Insights tells you if your site is super fast or super slow and suggest you possible solutions to improve your loading speed.
Linkpatrol
Linkpatrol enable you to views all your websites external links.You can use it to remove or no follow a link or a couple of links.Improving the post, adding more content soon.
Gordon Mware Business 