A definitive guide to the skyscraper technique.
The skyscraper technique is a powerful linkbuilding and traffic generation method for bloggers.
It works for both beginners and professional bloggers.
Want more shares, backlinks and traffic, you’ll definitely love this guide.
Find Popular Posts in your Niche
The first part of the Skyscraper Technique is to identify posts that have done really well in your niche. These are posts that get the most shares and gain more backlinks.
The Question is
How do you find these
You can use tools like
Ubersuggest
Buzzsumo
I will go with Ubersuggest in this tutorial. Ubersuggest seo tool allows us to see the top pages of any website.
All you need to do is enter a competitor url into ubersuggest.
Then go to top pages
Then you will see the top posts of that website.
Select one post from these top posts.
Write A Skyscraper Technique
I want you to write a more indepth post on the same topic as the post you choose above. It should be 2x, 5x or 10x better than any existing content on that topic. Include nice visuals and multimedia to improve readers experiance when they land on your article.
How long should your post be?
I recommend you aim for 2000 words. If you can pass that, thats even better.
Why so
Long form content crushes short form content. It gets more shares, backlinks and rank even higher on search engines.
You have written your skyscraper post, what now?
Promote your Content
The last part of the skyscraper technique is to promote your content. Want to rank on search engines, you need to strategically promote every pierce of content you publish.
Email outreach
These is when you get in touch with other people via email. You now reach out to bloggers and influencers with the the goal of promoting your content.
Finding email outreach targets
You need to send outreach to the right people.
These are the websites
In your niche
Have linked to your competition
You have mentioned in your post
You can use Buzzsumo to find these bloggers and their blogs.
Ahrefs is another powerful Email outreach tool you can use.
It allows you see all the sites that linked to your competition.
These are your targets to send email outreach messages to.
Find their contact details
Next find their email addresses. Its a good idea to add them to a spreadsheet. Try by all means to find their specific email addresses eg Gordon@example.com.
Here are some tools for finding emails
Hunter.io
Email Format
Voila Nobert
Email Outreach Pro Tips
Personalise your emails
Personalised emails get 1/3 more replies than generic emails according to a study of outreach emails by Backlinko.
Use a persons name
Saying hi Gordon makes it 10 times likey that i will read it.
Be Specific
People are very busy, they have no time to read a 200 word email. Get staight to the point quickly.
Use Inverted pyramid approach
Start with the most important things first and then keep it as short as you can.
Don’t Send Many Follow ups
Too may follow ups becomes annoying and may hurt your relationships with the influencer.
If they don’t repy, just follow up once after a week or so or don’t.
Bring something new to the table or try a different angle if they have not replied to your email.
They are many people to reach out to, not all will reply but some will.
Send to as many people as you can
The more people you reach out to the better.
Use an email outreach tool
They are dozens of email outreach tools and these are the most popular ones.These tools saves you a lot of time and help you scale.
- Ninja Outreach Tool
- Just ReachOut
- Pitchbox
- BuzzStream
More email outreach tips
Add Twitter, Instagram and Facebook links in your email signature. Studies have found that this can make a difference in your reply rate
https://backlinko.com/email-outreach-study
Use well detailed subject lines
These give the recipient a sneak peak into what your email is all about. This leads to more open rates.
In conclusion
The skyscraper technique is one of the best linkbuilding and traffic generation methods for content creaters.
Content promotion is a huge part of this technique.
Here’s what i want u to do now
Try this technique and let me know how it goes.
Gordon Mware Business 