This guide contains everything you need to know about on page SEO.
So if you want to know how to optimize your article and website for on page SEO and the best On page SEO strategies you will definitely enjoy this.
What is On Page SEO
These are tweaks you do on your website or web page so that they rank high on search engines.
Why is onpage SEO so important
If your page is not well optimized for search engines, no matter how many backlinks it gets, it will never reach the top results in Search Engine Results page.
The quality, the keywords and site speed are all part of Google and other Search engines ranking signals.
There is
On page SEO
Off page SEO
Technical SEO
All of these are contribute to the overall ranking of your site.
Lets look at some of the best On page SEO techniques.
On Page SEO Strategies
Long Form Content
Several SEO studies have proved that long form content ranks higher than short form content.
Its not all
Long form content get more shares
Its gets more backlinks
The reason is simple
They are more helpful, they tell the reader everything they need to know about that subject.
They are so irresistable that everyone who read them wants to share them with others.
Plus, they are a constant reference source by other bloggers and content creaters.
How long should these guides be
It really depends with your industry.
Some industries like health have super long guides.
Some like tech have super short posts.
Backlinko content study found that the average post ranked number one has 1890 words.
So aim to write 1500 to 2000 word articles if you can.
Why do that you might ask.
Well you rank for more keywords, more keywords you rank for, more traffic you get with the same pierce of article.
You become a Thought Leader
You will gain credibility in the eyes of your readers and influencers in your niche.
This will be helpful when you are selling something or promoting the next pierce of content.
When you reach out to influencers in your niche, they will be open to your pitch.
And you will be able to establish long time relationship with your readers and niche influencers.
Keywords in Your Content
When writing content, aim to target specific keywords in your every post.
Lets say you are writing about
“The Top Social Media Platforms for marketers”
Your target keyword may be “Social Media Platforms”
You might want to include that keyword a few times in your content.
This helps search engines know what your post is all about and where to rank it in search results.
Put your keyword in these places
Your Url
Put your keyword in your post url.
Your Post Title
Your title need to have your target keyword also.
Your description
Your description needs to contain your target keyword.
Use Short Urls
Short urls have a tendency to perform better in search engines.
Copy Brian Dean at Backlinko.
See how short his blog urls are and still he ranks for multiple terms terms on the same posts.
Your Keyword in an H2 tag
Include your target keyword in your H2 Tag.
Target Keyword in Alt Image
Include your title tag in at least one image in your post(remember, they also rank in image search)
Site Speed
Sitespeed is on of the Top Search Engine Ranking factors. If your site is slow, you may find yourself at the bottom of Search engine results page.
Fortunately i have some tips on how you can improve your page loading speed.
Put fewer images
Image can weigh your page down if they are too many. Its best to remove some of them if they are not necessary.
Studies have shown that including one image is way better than not putting one at all, putting more images seems to have little to no effect on studies.
Reduce Image Size
You don’t need that 4k shot unless you run a photography site. They are plenty of image optimization plugins to help you resize.
I download all my photos using pexels.com and pixabay.com
They are great sites for choosing the perfect resolutions for your pictures.
Reduce the amount of Ads on your site
Ads are a great way to monetize your blogs.
But the javascript in some ads can actually slow down your site. Reduce these ads and improve you website loading speed.
They are other great ways to monetize your site without these ads, i have shared them in my make money blogging guide.
Switch to a better Webhost
Sometimes slow speed may be a result of your Web hosting service provider. To solve this, find a better Web Host service
My number one recommendation is A2 Hosting.
Their servers are faster than other players in the web hosting industry.
Another quality webhost is WP Engine, this one is for site that bring lots of traffic.
As your site grow, you need to upgrade your plans to get better features.
Include Multimedia
Its a good idea to include, visuals and media in your posts to engage your readers.
Embed your Youtube videos or podcasts if you have.
This will improve readers dwell time on your site and reduce your website bounce rate.
As your visitors stay on your site for longer time, they may comment and share your content on other platforms.
This will increase traffic to your site and increase your brand mentions and you get higher rankings on search engines.
Add External Links
External links have been found to improve webpage rankings.
So everytime you write your article, try to sprinkle some external links to back up your data.
To take it even further, combine it with an off page tactic of linkbuilding.
Reach out to all of the people you have linked to telling them
Hey ….
Your article ” How to …..” is such a great resource that mentioned it in my article.
Check out the post here…..(your link)
This will help boost your page rankings in search engines as it gets linked to.
Even if they don’t link to it, they may share it with their audience bringing you a lot of traffic.
Improve your Organic Ctr
The last thing i am going to share with you is improving your organic ctr.
Heres how you do that
Include numbers in your Title
Headlines with numbers gets clicked more than titles without numbers.
Thats the simple reason why list posts do so well.
Talking about numbers, prime numbers perform slightly better than even numbers.
Plus the higher the number, the better.
One example of that is one post by Brian Dean titled
Google 200 Ranking Factors.
The post has done exceptionally well by any standards.
How to Questions
Question posts also gets more clicks than others type of posts.
This is because they are deamed to teach something valuable.
Find How to questions worthy writing about and tell me how it goes.
Gordon Mware Business 