In today’s post I’m going to show you exactly how to promote your blog.
Guest Posting
Guest posts are a great way to advertise blogs for newbies.This is whereby you submit your article to be published on other bloggers websites.You gain exposure and your posts reach more people.
Here are few guest post tips
Reach out to bloggers in the same level as you.Reach out to relevant bloggers(only those in your industry or niche)Personalise your guestposting outreach emails.Read carefully the submission guidelines.Find post that have done really well in your niche and write similar by more indepth content.To get people to visit your blog do this instead
a.Link to relavent posts on your blog from your guest post.
b.Offer guest post bonuses to seduce guest post readers to come visit your site.
Write Data Driven Content
Want more backlinks and traffic, publish data driven content.It takes a lot of work and costly to pull off but the rewards far offset the cost.
Ask Brian Dean of Backlinko, he has carried out dozens of studies in the SEO world and his site gets linked to all the time.
These guides iam sure are driving a lot of referral traffic to his blog.You can do the same also.
Upgrade your old content
This has become part of my daily job.
Google and other search engines want to show the searcher the best content possible and that include the most up to date information.The most up to date information rank higher, why
Lets say i am looking for the latest smartphones to buy online.You know what result i will click on?
The result with the current year in it.As part of your daily blogging chores, do this
Find old posts and remove old visuals(images and chsts
These little tweaks improves your pages ranking with time.
Republish on Medium
You can get some serious traction on Medium simply by reposting your best content there.If you can publish something amazing, you can generate tons of referral traffic to your blog.
Syndicate to Linkedin
Not a lot of people are Leveraging the most popular social network for professionals.If you are in marketing or entrepreneurship space, you can publish your articles on Linkedin.Linkedin pulse is a powerful tool that gives exposure to good content.
Did i mention, Linkedin audience is more responsive and engaging than you think.
Promote Through Email
Did you think that email subscribers were only generating sales for your business, think again.
Every time you publish a new post, send a super simple email telling your subscribers about it.
Don’t get fancy here
You need to give a quick intro and a link to your blog.The beauty of email traffic is its there when you need it.When you need people to see your post, send this email
Hey,Check out the new post i have written on (your topic).Here’s what you’ll learn
Point 1
Point 2
Point 3
Check out the post right here
Cheers
(Your Name)
Its really that simple
Work with other Bloggers
Reach out to other bloggers and see if you can collaborate on something.You can develop inforgraphicsOr create image gallery
Or interview each other.Its a win win situation and the other blogger will send traffic to the material you worked together to produce and some may even subscribe to your list and be your customers also.
Create Amazing Visuals for Social media.
You may already know this but if you don’t here’s the deal.Images perform better than text on social media.They get more likes and shares resulting in more reach.
More reach means more traffic.If you can, hire a freelancer who can create customized social media posts while you stick to what you know best creating content.
Turn Blog posts into Youtube videos
You don’t need to start a Youtube video from scratch, you have all these posts on your blog that you can turn into Youtube videos in less than an hour.As you rank high on Youtube you get more views, a good chunk of those who view your video will read your video descriptions and click to visit your blog or website.
Plus you will see an uptick in your search traffic as more people type in your brand in search engines.
Write blog post in emerging topics
One way to really stand out is to target new topics as they emerge in your industry.This is what my buddy Brian Dean has done to really survive in the competitive marketing niche.
He targets new topics and when they become too popular, his content is already at the top of search results.
Use exploding topics website to find emerging trends in your industry.
Publish posts at the right time
This depends on your niche or type of customer.If you are into business to business, posting midweek is the best.If you are into entertainmant, friday may be a good idea.I encourage you to experiment to figure out whats the best time for your blog specifically.
Adding more tips soon
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Gordon Mware Business 