This is a complete guide to keyword research for beginners this year.
In this ultimate guide I’ll cover:
What is keyword research
How to get started with keyword research
How to find awesome keywords
Best keyword research tools
Advanced keyword research tips
So much more
So if you want to get higher rankings and more traffic, you’ll love this guide.
Let’s get started.
What is Keyword Research
According to Backlinko blog : Keyword research is the process of discovering words and phrases that people use in search engines with the ultimate goal of optimizing content around those terms.
The Importance of doing keyword research
Keyword research is the first step when diving into SEO.
They is a lot of content being produced daily and getting your content seen is a big challenge.
That’s why it’s important to optimise your content so that it ranks high on search engines.
How do you find words and phrases that your target audience are using in search engines.
That’s where keyword research comes into play.
How to find profitable keywords
In this chapter, I am going to show you how you can find thousands of keywords for your business.
Some methods are free, some are paid.
How to find keywords for free
Google auto suggest
Just type in your main keyword into Google search box
It will start auto populating related phrases that you can target in your next article.
YouTube Suggest
You can find keyword ideas using YouTube search. This are keywords that people are typing when searching on YouTube.
Use Forums
You can find good keywords to target on industry forums.
And the following forums are keyword goldmines that a lot of content creates are not aware of.
Quora is a Question and answer site where people ask questions and get expert answers from pros.
You can find awesome long tail keywords to target using the platform.
You can find niche keywords by signing up to Reddit and joining subreddits related to your topic. Use the questions as content ideas for your blog posts.
Keyword Research Tools
I like to use tools because they save time and you get thousands of keyword ideas within a few minutes.
Plus you can get insights about your keywords.
You get to know your keywords
Monthly search volume
Cost per Click
Keyword difficulty
Here are my favourite tools
Jaaxy
Jaaxy is a top quality keyword research tool. You can easily find hundreds of keyword ideas plus related keywords that you can use to find more keywords.
My favourite feature allows you to see how many pages are competing for the same keyword.
Semrush
Want to steal your competitors best keywords?
Semrush is the tool for business
You just plug in your competitor’s url and the tool will uncover their best keywords.
Nice
Long tail pro
This tool reveals dozen of long tail keywords and phrases that you can target.
Long tail keywords are easier to rank, although they bring little traffic than head keywords(one or two word)
Pro Keyword Research Tips
Target long tail keywords
That’s because they are easier to rank for in search engines.
Use at least one Keyword Research tool
It make the process much faster and you get insights about the keywords you are targeting.
Search Difficulty
When using keyword tool, filter for keywords with search difficulty of less than 35 if you have a small blog or website.
Talk soon
Gordon Mware
Gordon Mware Business 