There are over 1 billion blogs online
Over 2 million blog posts are published each and everyday
80% of traffic will be video in the near future.
So tell me, is blogging worth it
Judging from points above, starting a blog seems like a no brainer.
Why write a blog that no one reads?
Here’s the deal
There’s still a lot of niches that you can fill profitably as a blogger.
A lot of newbie bloggers are still focusing on the bigger markets because thats where the money is.
Their results are miserable because there are competing with bigger brands that already have millions of followers and authority.
Don’t be like them
Identify a small market segment that you fill profitably.
Lets say you are interested in Fashion and style
Instead of covering topics like
Mens Fashion
Female Fashion
Jewelry
Pick a much smaller niche likemens suits
Or
yoga pants
Although this is micro niche, you are going to experiance positive results because
You will become an authority in your space.
Your target audience will be more engaged with your brand
This will send a positive message to search engines that your site is the best resource for topic you are covering.
Search Engine Traffic is text heavy
A lot of traffic is still text based content.
What this means?
Blogs still have chance to compete on Search Engines.
Although a lot of traffic is shifting to video, those videos send back their traffic to blogs and websites where the business convert that traffic into sales.
Blogs are going nowhere, they are here to stay.
Plus the cost of internet in third world countries is high forcing the citizens to use blogs instead of videos. Blogs successfully exploit this situation to their advantage.
A piece of advice
You can do both Blogs and Start a Youtube channel.
A lot of bloggers have their own Youtube channels.You can too, Youtube is free anyways.
So what do you think
Is blogging worth it?
Let me hear what you have to say
Leave a Quick Comment below
Gordon Mware Business 