Email Marketing- The Definitive Guide

A complete guide to email marketing this year.This post will show youThe importancy of email in your businessDifferent email marketing strategiesThe most important email marketing metricsBest email marketing toolsLot more email marketing tips and hacks.If you want to get more leads and sales for your business, you’ll definitely enjoy the guide.Lets get stated shall we

What is Email Marketing

According to Wikipedia it is the act of sending commercial email to a group of people.These people can either be potential or your current customers.

Why Email Marketing is so important

You build Loyalty and TrustWhen someone opt in as your email subscriber, you continue providing usiful information they are interested in.Offer freebies like free ebooks, cheetsheets that can help people solve a particular problem they are facing.Over time when you promote to them, they are more likely to buy from you.Through email marketing you can push people to buy more products. Its a very effective tool for upsales, you get people to buy from you again and again.

Email Marketing Strategies

Popups

Popups are a great way to get more email subscribers. Even better use exit intent popups which shows when someone wants to leave your website.

Host Contests and Giveaways

I have seen this work very well in ecommerce industries. You can offer a free products as giveaways to people who opt in on your site.

Offer Freebies

Create a free ebook, online course or a cheetsheet and offer it free to your readers.For people to get access to your ebook, they need to opt in and you give them the offer.

Pitch your Email Newslatter on Social Media

You may think most of your Social media followers are on your email list.You are wrong.And if you don’t pitch your email newslatter to them, you are losing out on the easiest subscribers you will ever get.After all, your followers know and trust you and will convert better.

Use the About Page to collect Leads

Did you know that The about page is one of the most visited pages on all websites even yours.If you don’t have an email form on your about page you may be missing out on thosands of free subscribers.Someone who takes time to read your about page will more likely subscribe to your blog or website.

Email Marketing Tools

To collect leads you need tools.These tools allows you to collect email addressesTo send promotional emailsTo monitor your email marketing campaigns.Here are the tools

Convertkit

This is the most popular email marketing software for content creaters and my favourite tool.They now have a free forever plan that allows you to collect up to 1000 email subscribers

Getresponse

Another reputable email service provider. It has all the features of Convertkit and a lot more.Plus you can host Webinars using Getresponse which is very cool.They have a 30 day free trial for you to try out the software.

Most Important Email Marketing Metrics

Open Rates

This is simply the number of people who opens your emails.You want this number to be as high as possible.

Email Click Through Rate

This is the number of click throughs inside your emails.If you have a new blog posts and you have send an email about it to your email list, you will be shown the number clicks on your blog post by any email marketing software.
People WANT to To Get Marketing Messages via EmailFollow their wishesAdding more info soon,Leave a quick comment to let me know what you think about the article