In this ultimate guide, you will learn the best content marketing tips.
I have broken down the tips into small chunks so that you can quickly consume.
Lets dive right in
Have a Content Strategy
Do a Competitor research and analyse their content.
Find out what makes their content successful and emulate them.
What type of content they are sharing?
What platforms are they sharing their content.
Whose sharing their content?
You need to invest
Content Marketing works, this has been proven time and againg.
As more companies are seeing success with content marketing, they are increasing their budget to this cause.
In fact B2B companies spend a third of their marketing budget on content.
So if you want to see some success in your content marketing, you need to invest.
Share Interesting Content
For your content to be read and shared, it needs to be interesting.
Write about the topic your target audience is hungry to learn more about.
The tool for finding such content ideas is Buzzsumo.
It shows you the most successful posts in your desired niche.
Promote your Content
You need to strategically promote every piece of content you produce.
They are infinite ways you can use to promote your content from social media, solo ads, Youtube to email marketing.
If you are creating content by not promoting it, you are wasting your time.
Be Consistant
One of the most underated but an effective content marketing tip is consistancy.
Your content needs to be seen by people and you do that by continuously sharing helpful content with your readers and followers.
Measure your Content Efforts
Another tip is to measure your content marketing efforts.
You have set your goals and targets, the analytics is your best friend as it will tell you
Its not only about how many visitors you get, they are dozens other metrics you can measure like
Email Signups
Sales
Brand Awareness
Identify Your Target Audience
Who are you going to serve?
What are their pain points?
SEO is Important
SEO is a big part of content marketing.
Some marketers and webmasters seem to think its dead, but its very much alive.
Research shows that search engines often bring
300% more traffic than social media for most
websites.
So starting to work on attracting traffic from
search engines is not to be ignored as a content marketer.
The better your content, the higher you rank in search engines.
Its that simple.
Gordon Mware Business 