This is a comprehensive guide to content marketing this year.
In this ultimate guide i will cover
What is Content Marketing
Best Content Marketing Tools
Content Marketing Tips and Strategies
Advanced Content Tips and Tricks
Content Marketing Basics
Content is the shared information your online promotions will present. This information which can be in written, audio, or visual form ie images and videos.
What is Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Why Content Marketing
Content Marketing is a very effective method of marketing used by businesses to
Create brand awareness
Attract Attention
Increase online sales
Generate more leads
Expand their customer base
Businesses use content marketing to attract potential customers by offering free expert content to build trust and rapport their audience.
The content can be presented in the form of
Ebooks
Podcasts
Inforgraphics
Case Studies
Blogs
Photos
Videos
Content Marketing Strategies
Do Videos
The rise of content marketing has caused rapid growth of Youtube.
Youtube has over 1 Billion users and provides a massive opportunity for your business.
You can tap into this audience by creating a Youtube Channel for your business and start sharing videos regularly.
How to Measure your Content Marketing Efforts
Metrics to determine the success of your content marketing efforts are tied to the original goals of the campaign.
Brand Awareness and Visibility
If your business if focused on brand awareness and visibility, you will need to pay attention to the increase in the number of visitors and engagement.
Brand Health Metrics
Brand health refers to the positive or
Gordon Mware Business 