Ultimate guide to the best email marketing tips for marketers and business owners.
Email marketing is a major component of Digital Marketing.
At has the best ROI, more than social media platforms.
Here are some email marketing tips for you.
Include Cta’s
When sending emails include Call-to-Action that lets people know exactly what to do next.
Some common cta’s are
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The PS
People have short attention spans.
Know that if your message is super long, people will skim through and may miss some important parts of your message.
But they will stop to read the PS word-for-word.
I recommend using a PS in all Marketing Offer emails.
All you need to do here is summarize your offer and add another call-to-action.
Optimize Your Send Time
To get higher open rate, need to send your emails when most of your subscribers are awake and their inboxes aren’t crowded.
They is no universal time to send newslatter emails.
You need to test different send times to see which times get the highest open rates for you.
If you are into b2b you might want to send newslatters while their audience are at work and they’ve already cleared out their morning inboxes.
Follow “The 80/20 Rule” of Email Content
The 80/20 Rule of Email Content states that
80% of your emails should provide value.
And 20% should pitch your products and services.
Optimize For Gmail’s Preview Snippet
When someone’s deciding whether or not to open an email, they look at three things:
The subject line
Let your subscribers know what your email has instore for them.
Make is as short as possible
If you have an online shoe store, your title might be
Nike Air 205 Sneakers [20% OFF]
The sender
If you consistantly provide value to your subscribers, they become your fans and you become their celebrity.
And people check on their celebrity regularly for update.
Since they get bombarded with emails daily and have little time to read all of them, they will prioritize.
They start with those emails they deem valuable.
If they see your name or brand, and you they know you share quality content, its jackpot.
The message preview
Your preview is like your second subject line.
You want to optimize the first few lines of your message so it looks SUPER interesting.
Delete Non Engaged Subscribers
Try list hygiene by deleting non engaged subscribers.
Its really hard letting go of subscribers that you worked really hard to gain but its worth it.
Your email open rates will improve and your messages will not go to spam.
Do this to improve your email deliverability.
Segment your Emails
Segmentation is a great way to get started with marketing automation.
Instead of putting people on different autoresponders, you segment (or “tag”) subscribers based on behavior.
Then, send those segments SUPER targeted content.
This will get you high open rates and more conversions.
This one is a biggie to ecommerce stores.
I highly recommend Convertkit for automation and tagging abilities.
Personalise your emails
Most emails get ignored because they’re boring and generic.
What to do?
If you are a big brand, give it personality by writng emails as if you are a person.
By giving out a face for your company, you establish trust and build relationship with your subscribers.
More tips coming soon
Gordon Mware Business 