How to Build Your Email List from Scratch- [Actionable Tips]

The first step of any email marketing campaign is to build your email list.

In this chapter I’m going to show you effective email listbuilding strategies that are working right now.

Let’s do this!

Optimize Your About Page for Conversions

Your about page is one of the most visited pages on your website.

You can turn those eyeballs into subscribers by adding subscription form on your page.

For example Brian Dean, at Backlinko has over 100K subscribers, included two forms on about page.

Create Squeeze Pages

A squeeze page has one goal, to convert visitors into subscribers.

The page this doesn’t give a visitor many options. It’s completely focused on the offer (signing up for my newsletter). Which is why it converts so well.

For higher conversions, you can create different lead magnets for different lead magnets.

Create Attractive Lead magnets

To encourage more people to subscribe, you can create and offer compelling lead magnets.

It can be a

Checklists

Ebooks

Courses

Swipe files

Case studies

Templates

Videos

Pro tip : The more valuable your lead magnet, the more signups you’ll get.

Optimize Your Blog’s Homepage for Email Signups

Like your about page, your homepage is one of the most visited pages.

Most bloggers homepage is a list of their latest blog posts.

Thats not bad

But if you want people to subscribe to your email list, you need to turn readers into subscribers.

Take a look at major social networks like Pinterest, Facebook, Linkedin and Instagram.

They are optimized to capture for sign ups.

Create Exit-Intent Popups

A lot of readers hate pop ups, including me if they distract me from finding what i want on the website.

But they is one type of popup that doesn’t annoy readers.

Its called an exit intent popup.

Use it to give something of value to your readers when they are want to leave your site.

Not only does it offer something cool, but this popup only appears if you’re leaving the website anyway.

Content Upgrades

Here’s the process

Use Google analytics to find a blog post that gets lot of visitors to your site.

Next find out what someone reading that specific post might want

Finally, add your Content Upgrade in your post.

You can offer it at the top of the page:

At the bottom of your page:

Or both.

Content upgrades convert really well since the audience know what value they will get from signing up.

More tips on the way