In this guide, i will show you 3 reasons why email work so well.
This information is supported by various studies from Emarketer, Hubspot, Edweek Mailchimp and more.
Lets Get Started
People Prefer Marketing Messages via Email
According to study by Adweek, 45% of consumers report that social media ads are annoying.
On the other hand people don’t mind marketing messages in their inbox. In fact, they expect them.
One study found that 86% of consumers prefer to get email-based marketing messages over Facebook ads, TV commercials and display ads (HubSpot).
Email Converts Better
When it comes to turning visitors into customers, email is the best.
Better than Social Media Networks
A third of people that subscribe to a retailer’s newsletter end up making a purchase (eMarketer).
Email converts 40x more leads into customers than Facebook and Twitter combined (McKinsey).
You Own The Distribution
When an individual signs up to your email list, you have a direct line with that person’s inbox.
Thats not possible with social media platforms where you are at the messy of algorithms.
Facebook organic engagement plummeted to less than 1% (RivalQ).
And the average newsletter open rate is 20.81%… 20x higher than Facebook post engagement (MailChimp).
Email ROI is super high
This super high ROI is probably why 86% of marketers consider email “important” or “very important” (DMA).
What do you think an average social media follower is worth?
You see how email marketing is important for any business, big or small.
Gordon Mware Business 